MSN Dramatically Improved Redesign

Microsoft has introduced a dramatic new look and feel for the MSN portal. The redesign simplifies and cleans up most elements on the site. Among other things, it makes video more central, incorporates Facebook and Twitter, creates a dedicated new local area and emphasizes search.

MSN, which Microsoft says now has 600 million users globally (which would make it larger than Yahoo), is a huge asset for a number of reasons, not the least of which is the fact that it drives roughly 45% of Bing’s queries. Even a cursory look at the old and new MSN homepages reveals the superiority of the new design:

After users log in and grant access to their Twitter and Facebook accounts, the activity streams of both sites appear in the lower right of the MSN homepage (the blank area above):

The new local edition does a nice job of aggregating a range of local content (e.g., restaurants and entertainment, news, film, traffic, gas prices, etc.) and presenting it in a direct and accessible manner, with maps and local search functionality as well.

Microsoft told me that the redesign was prompted by user feedback and a growing internal sense that the old design was cluttered and had grown stale. When I met with Microsoft we also discussed and compared the Yahoo homepage redesign of several months ago. The most prominent feature of the Yahoo homepage redesign is the left column of widgets or apps, which ask users to select and personalize the page accordingly.

Microsoft expressed skepticism that lots of people will in fact get involved with a high degree of explicit personalization like this. There will, however, be personalization on MSN but it will not be as obvious to end users as the personalization elements on the Yahoo site. Microsoft will be offering “smart headlines” based on user location, behavior and demographic segment.

The new MSN will roll out globally over the next several months. Interestingly the look of the MSN portal may be slightly different country to country, depending on variables unique to each local market. Microsoft also says that it will bring the new MSN experience to mobile devices as well.

I haven’t systematically gone through every link and page in the new MSN site but from what I’ve been able to look at, it’s a big improvement over the former design.

If Microsoft enjoys success with the new MSN site it’s likely to directly benefit Bing. Previously many users were reportedly abandoning MSN for Google to conduct search queries. That’s probably less likely to happen now. But we’ll see what transpires over the next month or two. Regardless the new design makes MSN a much better place to visit.

Portal Drives Nearly 50% Of Bing Queries

Google Adds “Page Preview” To Search Options

Google Operating System noticed Google has added a new search option named “page preview.” If you go to Google, search on something and click on “show options,” you can then look towards the button on the left hand side and click on “page previews.” For example, here is a view of a search for apple with page preview selected.

Google added a new option to the web search toolbelt: page previews. If you click on "Show options" and select "Page previews" after performing a search, Google will show a longer snippet and a thumbnail for each search result.

Google's thumbnails include a small part of the page, so they aren't always helpful. Another issue is that all the thumbnails from a search results pages are merged and the resulting image doesn't load instantly.

As you can see, Google adds thumbnails of the page directly on the search results.

Page previews is nothing new to search, Ask.com did it with binoculars and there are many Firefox add-ons that add page previews to the Google search results.

Search Engine Basics

As the Internet started to grow and became an integral part of day-to-day work, it became almost impossible for a user to fetch the exact or relevant information from such a huge web.

This is the main reason why ‘Search Engines’ were developed. Search engines became so popular that now more than 80% of web-site visitors come from them. What exactly is a Search Engine? According to webopedia, a “Search Engine” is a program that searches documents for specified keywords and returns a list of the documents where the keywords were found”.

10 reasons people criticize SEO

10 reasons people criticize SEO

SEO is a polarizing subject. Bring it up in the company of the tech set and chances are you'll get a debate not unlike one you might get when talking about religion and politics.

A lot of the criticism of SEO is misplaced while some of it isn't. When addressing SEO criticism, it helps to have an understanding of why critics are so skeptical. Here are top 10 reasons.

1. They don't know what SEO is. While the phrase 'search engine optimization' seems pretty straightforward, it's pretty obvious that many of the most ardent SEO critics don't really know what SEO is. Case in point: Derek Powazek's recent attack on SEO equated botnets and hacking attempts with SEO, a clear indication that Powazek didn't really know what he was talking about.


2. They had a bad experience. There's plenty of SEO snake oil out there and a bad experience with an SEO snake oil salesman could easily lead someone to believe that SEO itself is a scam. People throw the baby out with the bath water all the time and SEO in particular is no exception.


3. They're listening to the wrong people. It's easy to form a bad opinion of just about anything if you listen to the wrong people. Just as in social media, there are plenty of people in the SEO world who promulgate myths, misstate facts and make sweeping proclamations. These things aren't always done intentionally but the harm is done regardless. Unfortunately, the people who are most apt to do these things are often the ones who have the time to hog the spotlight and are most visible to newbies.


4. They're jealous. If the competition has great SERPs thanks to its SEO efforts, and you don't, it's convenient to criticize the competition's use of SEO. After all, you're better than the competition so any competitor who appears more prominently in the SERPs must be scheming, right?


5. They're lazy. SEO is hard work. From learning the basics to staying abreast of the latest trends to actually applying your knowledge in practice, SEO, like most things worthwhile, requires hard work and an investment of time. Out of all the people who criticize SEO, how many do you really think have actually made a reasonable effort to see what SEO can do for them?


6. They already have great SERPs. It's completely possible to obtain great SERPs without making a dedicated SEO effort or being an expert SEO. That's because so many of the important aspects of good SEO (content, information architecture, design) aren't exclusive to SEO. So someone who has acquired great SERPs but who didn't consciously focus on SEO has good reason to ask what all the SEO hoopla is about.


7. SEO seems too complicated. SEO is a nuanced field and in many areas, there are no black and white answers. Much is unique to individual circumstances and there's also a lot of myth and misinformation that needs to be sifted through. This can easily deter someone.


8. They experienced failure. There's no magic formula when it comes to SEO and results aren't realized overnight. For the impatient, a lack of instant results can serve as the foundation for SEO skepticism.


9. They're master link builders. What's one of the fastest ways to acquire new backlinks? Write an inflammatory post calling SEO a scam. Oh the irony!


10. They're full of nonsense. A lot of the people who criticize SEO don't really believe what they say. Take Jason Calacanis, for instance. He's said some pretty mean things about SEO yet his company, Mahalo, is basically an SEO play. And uses some pretty aggressive tactics at that.

Have I missed anything? What rationales have you seen behind SEO criticism?

SEO Video Technology Strategy

Time changes and accordingly everything in the nature redefines itself. So, the latest magical marketing innovation or SEO (search engine optimization) are also upgrading itself. We already are enough aware about traditional bookmarking, link building, submission, etc sorts of stuffs but recently introduced video SEO work is gaining tremendous response and almost all premier SEO service providers have welcomed it.

Video on internet was not a new concept and a many people substantially cashed it. Even, it is obvious to understand that people love to watch video instead of reading books and reports on internet. Initially, low internet speed was a great hurdle but now it is gradually being removed. So certainly in coming season, there may be chances that television also would be replaced by internet. In concluding words, it must be quoted here that video market is hot and in every following day, it is being hotter. So, competition is simply heating upwards amongst all video websites and they feel need of search engine optimization.

SEO Meta tags and titles play crucial role in the optimization of video. The real video SEO action begins with the shooting of video. After shooting of spicy and catchy video, you have to look for proper video sites. However, there are hundreds of websites that may offer you video uploading service as an ad but each one can not be worthy. On the contrary, they will consume huge amount of time. So, save your time and choose good PR website. If video website is relevant with your target than it is damn good. For instance, if you have uploaded video on ‘youtube’ then start posting in links in forums and blog. You can even bookmark video. A press release is also good idea for the promotion of video.

Recent market reports are quite encouraging for video marketing and video SEO work. New York Times estimated that more than 70% traffic on internet is attributed to video. Google was so much concern towards this issue that it has purchased youtube for a whopping 1.65 billion dollar. There are speculations or we can say rumor that Google has prominently formed a team of best minds to analyze keywords from audio that are digitized. It would be just like an analysis of keywords in written roman scripts.

Summary:- You Tube take over by Google and market report of New York Times has certainly encourages video SEO work. In fact it was predicted as video websites were already extremely popular amongst internet users. So, this article explores different aspects of video SEO work.

Twillist Wants The Ultimate Resource For Twitter Lists

Ever since Twitter started increasing in popularity, there’s been a clear need for a more efficient way to manage groups of users than Twitter natively provides. We’ve seen desktop clients like TweetDeck and Seesmic build their own grouping functionality, as have standalone sites like WeFollow. TweepML has even created an open standard for managing and sharing groups of Twitter users. Today, you can add one more to the bunch: Twillist, a dead-simple site for building your own list of Twitter users.

Of course, Twillist’s release comes less than two weeks after Twitter announced that it would offer its own natively supported Lists, which are still in testing with a subset of users. So where does that leave Twillist?

Founder Michael Broukhim (who is also the co-founder of Totspot) says that the site plans to feature heavy integration with the upcoming new Twitter API features, with the intention of becoming the de facto place to create and find Twitter lists. The site will include added features like the ability to see which shared links are most popular in a given list, embeddable lists that you can share on your blog, the ability to collaborate on Lists with friends, and a feature that would let you see which Twitter users appear in the most lists. These features would all certainly come in handy — at this point it’s a matter of where users are going to turn to to find them.

Twillist is easy to use, and can effectively serve as an alternative to Twitter’s web interface. At the top of the page is a box where you can tweet new messages, along with a menu containing all of the lists you’ve created. Clicking one of the lists will bring you to a page that looks similar to your normal Twitter feed, except it only shows tweets from the members of the list. Creating a list is simple too: just enter what it should be titled, as well as their user names (you can add more people to the list later on, too). My only gripe with the process is the lack of an autocomplete function, so you’ll have to make sure you’re spelling each name correctly.

Twillist is quite well done, with a simple but good looking interface and straightforward functionality. That said, it’s certainly got its work cut out for it: along with the aforementioned grouping/list sites that already exist, we’ll likely see quite a few other sites spring up that look to become the authoritative site for Twitter Lists. And this all assumes that Twitter isn’t intending to make a hub of its own, which is hardly a given. But for now, Twillist offers a good way to create and use Lists on Twitter, before they’re actually available through the service itself.