Free Google Analytics API Dashboard Application

Free Google Analytics API Dashboard Application

If you manage many Google Analytics profiles, it can be difficult to stay on top of all your top line metrics across accounts -until now. Trakkboard is a free, easy to use desktop application that allows analysts to create dashboards that pull data across different Google Analytics logins and different Google Analytics profiles to display top level metrics all within the same view.

This application was built using the Google Analytics API by our friends in Germany, Trakken GmbH and is available in English, German and Spanish. Once downloaded, you can add multiple Google Accounts, select Google Analytics Accounts and profiles, then choose from any of the pre-canned report widgets. The report widget will then appear on the dashboard. This process can be repeated with other Google Analytics Accounts, Profiles, and Widgets - and your customized dashboard is ready to use.



What's really nice is each report widget can be configured to automatically fetch new data from the API at a regular interval, for example, every hour. This dramatically reduces the time it takes to see top level metrics across all your accounts.

Some of the other available features include:

• 15 different report widgets available
• Top/flop keywords widget (movers & shakers)
• Drag-drop and resize report widgets
  
• Update all widgets at the same time
• Update individual widgets at set intervals
  
• Use tabs for more dashboards
• Resize report widgets
• Notes widgets for comments
• Add up to two Google Account Email addresses
• FAQ Center available in English, Spanish, German

We continue to be impressed by the new solutions developers are bringing to market by leveraging the Google Analytics Platform. If you have developed a useful new tool or integration on top of Google Analytics, drop us an email at analytics-api@google.com. If it's innovative and useful we'll highlight it to our readers on this blog.

Google Local Lures Small Businesses

Google wants more small businesses to claim their listing profiles on Google Local (which is basically listings that pop up in Google Maps and local search results). To entice them, starting tomorrow it will give local businesses in the real world with physical addresses a free dashboard akin to what Websites get for free with Google Analytics (see screenshot above). Except that it will show stats such as how many times their business comes up as a search result, how often people click through, as well as how many times people generate driving directions to their business son Google Maps and where those people come from.

In return, all they need to do is claim and verify their listings at the Google Local Businesss Center. It takes about as much time as setting up a new email account, maybe a little more. Google gets clean data (and, thus, better results), businesses get free analytics and an opportunity to train Google’s search engine. Right now only a few hundred thousand businesses in the U.S. have been claimed out of approximately 20 million.

The other benefit to Google is that the more that small businesses can measure the impact of search, the more likely they will be to buy search ads. The dashboard shows the top search queries that result in a business’ listing showing up. The next obvious step is to start buying those keywords or optimize a business’ site to make sure they are on the page. There is no integration yet with Google AdWords (like there is on Google Analytics), but you can see that one coming from a mile away.

Google Annihilator