Some webmasters also use the Keyword Effectiveness Index (KEI) to determine the value of their keywords. Does it really make sense to choose keywords that way and is KEI something you should use for your keywords?
Is KEI A Good Indicator For Useful Keywords?
According to the KEI definition, the best keywords are those that have many searches and that don't have much competition in the search results.
However, the KEI makes no statement about the quality of the competition. While there might be only a few competitors in the search results, these competitors could be big players with big SEO teams and thousands of back links.
The number of search results cannot really tell you whether it is easy to get your web site listed in the top 10 results for that keyword or not. It's much easier to move your web site from position 50,000 to position 32,000 than from position 210 to position 8.
In addition, the KEI factor is not a scientific number. The numbers on which it is based might not be comparable for all keywords. The keyword counts could be calculated differently for different keywords (some terms might be combined into one and other might not) and the search results sometimes change because a special word in the search term triggers a special filter. The changes in the starting numbers might cause that you compare apples and oranges.
What Does This Mean To Your Web Site?
If you are serious about your web site, you must be serious about your keyword choice. KEI can help you to choose keywords but you should not rely too much on it and it should be the last step when choosing keywords.
Follow the instructions of our Keywords And Search Engine Optimization (SEO) article to find the best keywords for search engine optimization. It is important that your keywords are targeted and popular and that they attract web surfers with the right motivation.
Once you have build a list of specific keywords that have many searches and that are used by web surfers with the right motivation, you could apply the KEI formula to them.
Use common sense. If the KEI for a keyword is high it might still be a good idea not to use the keyword if your top ranked competitors are very big players.
Finding the right keywords is a very important step in every search engine optimization campaign. Take some time to find the best keywords for your web site and then optimize your pages for these keywords so that you get high rankings on Google, Yahoo and other major search engines.
Targeting the best possible terms is of decisive grandness. This covers more than valuing traffic levels and selecting the highest merchandised terms. A healthy process for keyword selection will valuate the each of the following:
Conversion Rate - The percent of users searching with the term/phrase that convert (clicks an ad, buy a product, complete a transaction, etc.)
Forecasted Traffic - A guess of how many users will be exploring for the given keyword/phrase every month
Value per Customer - An ordinary amount of money earned per customer using the keyword or phrase to explore - equating huge-tags search terms vs. smaller ones.
Keyword Rivalry - A crude measure of the rivalry surroundings and the level of trouble for the held term/phrase. This is typically calculated by prosody that includes the number of competitors, the intensity of these rival links and the fiscal need to be in the sphere. Keyword Difficulty Tool can assist in this process.
When starting a new site, it's highly advocated to target only one or maybe two singular phrases on a single page. It is potential to optimize for more phrases and terms, in general best to keep sort out terms on sort out pages, so you can furnish personalized information to a piece in this manner. As websites grow and ripe, acquiring links and genuineness with the engines, directing several terms per page becomes more flexible.
Keyword Research is by far the most important aspect in any Search Engine Optimization initiative. This article shall discuss the important aspects- of keyword research process.
Keyword Phrase Research is processes of selecting the most “optimum performance” keyword phrases that can help visitors find your site. You may have spent days and months on fine-tuning your web pages for a better ranking with the major search engines, yet it will all amount to a big waste if the right keyword phrases are not targeted. It’s like not being able to reach your destination even after running your best race because you started out on the wrong road. Even if you achieve high search engine rankings, you may not get relevant traffic if you select the wrong keywords. Therefore, the foremost step in any SEO campaign is identifying your target audience and researching what keyword phrases they might be searching in the search engines to locate a site like yours.
For any marketing strategy to succeed, it is critical to know your audience and the means to reach them. A certain focus is required which could be location specific, region specific or country specific; it could be business, trade, service, product specific, since we are talking specific audience. For instance, a dentist practicing in a particular town would most likely target people living in the same region, instead of targeting the entire country. Focus on region would help her get targeted visitors, not just wasted traffic.
Facts, Not Gut Feel
A common pitfall is to start the website optimization exercise with a set of “gut-feel” keyword phrases. Site owners often come up with ‘common sense looking’ key phrases, which though look obvious, may not match with the ones your buyers are using as their search term. Very often, being from within the trade narrows the vision and you tend to assume those trade- specific terms are easily understood and popularly used. Not so. You need to think out of the box.
Facts are sacred in website optimization as they provide the exact data of what people are actually searching for, thus saving you from starting on a wild goose chase. As mentioned earlier, targeting the wrong key phrases might get you a good ranking for keywords that have few or no search requests or just get you irrelevant junk traffic. So, how does one get the facts and the data regarding a particular search term? There are several online keyword research tools like Word tracker and Overture, which offer data pertaining to your search term. Relying on search tools to analyze keyword phrase data helps you to get a grip on your target audience.
