When a search engine spider like Google bot analyzes a web page, it determines relevancy based on the search engines algorithm, a formula that calculates how web pages are ranked in that search engines results pages (SERPs). The most important search engine (generates most traffic), Google bases it's algorithm on at least 100 factors with both on page factors; body text, page title, headers etc... And off page factors; links to the page, especially the anchor text and Page Rank (PR) of links ranking highly.
As a firm of SEO consultants we've analyzed and reanalyzed almost every aspect of the search engine algorithms and this SEO Tutorial (when complete) will reveal the secrets of the search engines.
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