Keyword Research

Keyword enquiry is critical to the process of SEO. Absence of these factors, your efforts to rank well in the major search engines may be clouded to the wrong terms and phrases, resulting in rankings that no one will ever see. The process of keyword enquiry requires several phases:

Brainstorming - Conceiving of what your clients/possible visitors would be likely to case in to search engines in an effort to find theinformation/services your site offers

Appraising Clients - Following past or valuable customers is a groovy way to extend your keyword list to include as many terms and phrases as possible. It can also give you an idea of what's likely to be the largest traffic drivers and produce the high-pitched conversion rates.

Enforcing Data Research Tools – There are various tools online (including Wordtracker & Overture – each depicted below) offering the information about the number of times users perform specific searches. Using these tools can offer concrete data about trends in keyword researches.

Condition Survival - The next step is to create a substance or chart that canvasses the terms that you believe are worthful and equates the traffic, relevancy and the likelihood of conversions for each. This will allow you to make the best informed decisions about which terms to target.

Execution Testing and Analytics - After keyword selection and execution of targeting, analytics programs (like Web Trends) that measure web traffic, activity and conversions can be used to further refine keyword selection.

Overture

Currently, the two most popular sources of keyword data are Word tracker and Overture whose statistics come mainly from use of the meta-search engine Overture (recently re-branded as Yahoo! Search Marketing), which offers data collected from searches performed on Yahoo’s engine (with a 22-28% share). While either’s data is flawless or entirely accurate, both provide good methods for measuring comparative numbers

In the Overture tool, multiple search phrases are combined. For example, Wordtracker would severally show numbers for "adobe cs3", "Adobe CS3", "adobe”, Overture would give a single number that encompasses all of these. The granularity of data can be more useful for analyzing searches that may result in unique results pages (plurals often do and different word orders almost always do), but capitalization is of less effect as the search engines don't deliver different results based on capitalization.

Remember that Word tracker and Overture are both useful tools for relative keyword data, but it can be wrong when compared to the real number of searches performed. In other words, use of these tools to choose which terms to direct, but don't depend on them for foretelling the amount of traffic you can achieve. The main goal is figuring traffic numbers; the programs like Google's Ad words and Yahoo! Search Marketing are to test the number of impressions on a particular term/phrase.