Wednesday, August 8, 2007

Vital Elements for Optimizing a Site

Vital Elements for Optimizing a Site

The following components are vital bits to a site's ability to be crept, indexed and ranked by search engine spiders. When properly used in the structure of a site, the below features can give the chance of ranking well for placed keywords.

Availability

The availability of a site is one that ensures bringing of its content successfully as much as possible. The practicality of pages, valid HTML elements, period of the site's server and working status of site coding and parts all figure into site availability. If you miss these features, both search engines and users may select other sites to travel.

Covering the issues successfully it may avoid the problems of getting search engines and visitors for your site.

  • Broken Links - If an HTML link is broken, the contents of the linked-to page may never be found. In addition, some surmise that search engines negatively degrade rankings on sites & pages with many broken links.
  • Valid HTML & CSS - Debates may exist about the requirement for full proof of HTML and CSS in conformity with W3C guidelines, it is mostly agreed that code must meet minimal necessities of functionality and the productive display in order to be crawled and cached properly by the search engines.
  • Functionality of Forms and Applications - If form submissions, select boxes, JavaScript or other input-required elements bar the content from being passed via direct hyperlinks, search engines may never find them. Keep data that you want approachable to search engines on pages that can be directly accessed via a link. The productive practicality and execution of these parts is decisive to a site's availability for visitors. A non-running page, form or code element is improbable to receive much attention from visitors.
  • File Size - With the exception of a select few documents that search engine consider to be of exceptional importance, web pages greater than 150K in size are typically not fully cached. This is done to reduce index size, bandwidth and load on the servers, and is important to anyone building pages with exceptionally large amounts of content. It is important that every word and phrase has to be crawled and listed; maintaining file size under 150K is highly advocated. Any online attempt, smaller file size also means faster download speed for users - a suitable metric in its own right.
  • Time Period & Server Speed - The operation of your site's server may have a contrary affect on search rankings and visitors if downtime and slow transfer speeds are common. Invest in high quality hosting to prevent this issue.

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