Thursday, September 27, 2007

Link Bait in Search Engine Optimization

When trying to create the most trust-worthy link content, imagining outside the box and making a document, tool or service that's truly radical can provide a necessary boost. Even on collective image or branding sites for small parties, a single, stimulating piece of content that gets picked up en masse by your web community is worth a small chance in public relations and exposure. Better even, the links you earn with an exciting publish stay with your site for a long time, rendering search visibility long after the event itself has been forgotten.


With content that gives links becoming such a valuable trade, creating solely for the purpose of gaining links has become a popular practice for talented SEOs. In order to capitalize on this development, it's necessary to brainstorm. Below are some initial ideas that can help you build the content you need to generate great links.

  • Relinquish Tools
    Automated tools that query data sources, combine information or conduct useful calculations are eminently link worthy. Think along the lines of procedure calculators and site-checking tools, and then expand into your particular area of business/operation.
  • Web 2.0 Application Program
    Although the term Web 2.0 is more of a buzzword than a technicality, applications that fit the feature set described by the O'Reilly document do get a wonderful number of links from the web community and followers of this veer. Think mashups, maps, communities, sharing, tagging, RSS and blogs.
  • Cooperative Work Documents
    working in design with others is a good way to produce capacity more quickly and with higher quality. If you are unable to get high-profile executive or several known persons in an industry to co-operate, your chances for developing "link-bait" considerably gain more.
  • Top 10 Lists
    Numbered lists (of tips, links, resources, etc.), particularly those that rank items, can be a great way to generate buzz. These lists often promote discussion and thus, referencing.
  • Follow-Ups of Events
    Industry gatherings, from bar shop to leagues to speeches and conferences, can all collect great links with a well-done review. Write professionally, as a diarist, and attempt to use as many full names as possible. It's also wise to link out to all the folks you mention, as they will see the links in their referral logs and come check you out.


There are lots of other great ways to get bloggers, writers and website editors in your field to add links to your site. Think yourself as an industry blogger, looking for to cover the most stimulating, unique trends and pages in the sector. If this single stumbled across your content, would they be likely to write about it? If the answer is yes, it qualifies as link-bait in search engine optimization.




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