Google Lanuches Pay Per Action Ads

Google Lanuches Pay Per Action Ads

Pay-per-action advertising is a new pricing model that allows advertisers to pay only when specific actions that they define are completed by a user on their site. Rather than paying for clicks or impressions, advertisers can choose to pay when a user makes a purchase, signs up for a newsletter, or completes any other clearly defined action that they choose.

Pay-per-action ads are eligible to appear on publisher sites in the Google content network in two ways:

• In publisher-defined ad units:
  Individual publishers in the Google content network will choose to display pay-per-action ads they feel will appeal to their sites' users. Chosen ads will display in publisher-selected ad units.


• In standard AdSense for content ad units:
  Ads will be contextually-targeted to publishers' websites and displayed automatically in AdSense for content ad units. They'll compete in the auction against other ads eligible to appear in these ad units, including cost-per-click and cost-per-thousand impression ads.

Ad placement: Pay-per-action ads are only shown on sites in the Google content network. Publishers choose specific pay-per-action ads that are relevant to their site and can place them in a new ad unit on their page.

Ad formats: You can create text ads, image ads, or our new text link ad format in your pay-per-action campaign. Text link ads are brief text descriptions that take on the characteristics of a publisher's page. These JavaScript-based ads will display like regular hyperlinks and allow publishers to embed these links inline with other text to promote your product or service.


Pricing: You define a fixed amount that you'd like to pay for a completed action based on the value of that action to your business. You'll only pay when that action is completed, not for a click or impression. For example, you may wish to pay $1 every time a user fills out a lead form on your site and $5 when a purchase is made.


Tracking: Google conversion tracking allows us to determine when an action that you've specified has been completed on your site. If you're already using conversion tracking, you'll be able to quickly enable existing actions for your pay-per-action campaign by adding the amount that you're willing to pay. For new conversion tracking users, you'll need to add a small amount of code to your website after you define your actions.

Beta Test Requirements: At this time, the pay-per-action beta test is only available to advertisers in the United States. In addition, you must already be using conversion tracking or be able to implement conversion tracking code on your website so that we can track your completed actions.