AOL Purchases Online Marketing Network

AOL Purchases Online Marketing Network

AOL said on Tuesday it has purchased an online affiliate marketing network, as part of a strategy to pad its Internet publicizing operations.

AOL has not exposed any of its financial terms.

Buy. at is a meshing in which publishers pay to its member Web Advertisers only whenever a visitor comes to the site and action takes palce in response to an ads, such as making a purchase.

AOL's fifth in 12 months, arrives a day before the Time Warner's first quarter fiscal report, on which capitalists are hoping the newly appointed Chief Executive Jeffrey Bewkes may talk about the plan to reconstitute the media empire.