Yahoo! Web Analytics

Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website. With powerful and flexible tools and dashboards, Yahoo! Web Analytics helps online marketers and website designers enhance the visitor experience, increase sales and reduce marketing costs.

FEATURES & BENEFITS

EXECUTIVE DASHBOARDS

View key performance metrics within customizable executive dashboards.

• Customize your dashboard with the metrics, benchmarks and gauges that meet your specific needs and preferences.
• Quickly set goals, track progress and identify danger points.
• Each person and role within your company can have their own dashboard.

CUSTOM REPORTS

Tailor your reports with the Custom Report Wizard.

• Add categories to pre-defined reporting items, so your reports match the way your business is organized.
• Use custom fields. For example, if you have a travel website, you could track according to travel destination, length of stay, price ranges, or ticket type.

ADVANCED CAMPAIGN MANAGEMENT

Track and optimize your marketing campaigns.

• Measure cost-per-click (CPC), cost-per-impression (CPM), cost-per-acquisition (CPA) and return-on-investment (ROI)-and adjust your budget if necessary.
• Organize your reports by hierarchical categories you determine.
• Analyze your campaign results according to the categories you define.

REAL-TIME SEGMENTATION

Analyze how different groups of visitors respond to different variables on your site.

• See how visitors react to different campaign landing pages, page layouts, calls to action, and more - then optimize your pages and offers.
• Identify your best visitors and use that information to find more of those visitors.

LIVE COST ANALYSIS

Compare search engine price information to help keep revenues in check.

• Take advantage of Advanced Live Cost Analysis that collects data from Yahoo!, Google and MSN, and integrates it with the revenue earned on your website.
• Measure the ROI of your paid search campaigns, keyword by keyword.
• Resolve inconsistencies between Yahoo! Web Analytics data and your Paid Search reports.

MERCHANDISE REPORTING

Identify purchase patterns to help promote profitable products.

• Track the products - and product combination's - your customers purchase, add to their carts, and preview.
• Create reports that reflect cancelled orders or changes to order amounts by sending API requests to the system.
• Upload product costs to calculate overall campaign profitability.

SCENARIO ANALYSIS

Analyze visitor paths to reduce customer drop-off.

• Track visitor behavior through multi-step processes, like purchases or form submissions, and troubleshoot popular paths to improve task completions.
• Redefine a process and the changes apply to historical data too.

COMPARATIVE REPORTING

Compare reports from two time periods, side-by-side.

• Learn how your website performance develops from month to month.
• Bookmark reports and use past results as a benchmark for improvement.

ADVANCED PATH ANALYSIS

Get in-depth insight into visitor navigation around your site.

• Identify popular paths through your site - viewing user paths as branched, hierarchical maps.
• Drill down on branches to follow visitor movements down to a single visit.

MARKETING WORKFLOW MANAGEMENT

Enhance your site monitoring and report management capabilities.

• Monitor events that affect your website, such as site changes, holidays or system outages.
• Create custom email alerts to notify you of changes to website performance.
• Improve communication with colleagues by sharing notes on reports and dashboards, and color coding report results to easily identify irregularities.