Optimize Your Videos for SEO

Optimize Your Videos for SEO

Although YouTube isn't the only option in video distribution, it's hard to deny that if YouTube was a search engine, it'd be the number two search engine in the world behind Google.

A strong argument could be made for producing and optimizing video for SEO results, especially if you think about how much time you devote to content marketing to garner rankings for web pages. Given the amount of competition on the written web, ranking for video in YouTube may be much easier and -- as an added bonus -- top spots in YouTube often mean equally attractive position in Google's universal search results.

Optimizing YouTube Videos for SEO

The YouTube algorithm relies on three signals when ranking your videos within YouTube's search results:

1. Text in your titles and descriptions. 
2. Number of views, and recent trending.
3. Ratings.

Source: How to Optimize Your Videos for SEO