Internet Marketing Advantages

Internet Marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience.

· Immediate response is possible

· Ability to quickly modify your message and experiment with different/multiple messages

· Ability to scale up fairly quickly if you have a formula that is working well

Internet Marketing, in other words known as SEO, is considered the most effective form of marketing, online as well as offline. This is because Internet marketing has performed accurately and ethically on one's Website that allows the site to reach the most online visitors, across the most states and countries, across many search engines, for numerous keyword terms.

Other advantages include: being able to build brand recognition, a site can achieve first page keyword rankings across search engines like Google, MSN, Yahoo and others, eliminating costly PPC programs if a site is optimized naturally/organically in engines, and a site owner can see a fast ROI (return on investment).

Can we call us the internet marketing as the wireless marketing which we are gonna use it in the latest online techniques

In internet marketing there are also various methods in which everyone is specialized I the one way or the other

1) SEO - SEO is more appropriate method to attract the potential customers.

2) PPC - Pay Per Click the advertiser pays the search engines and various advertising firms to get advertized separately if a keywords is related to his/her industry

There are more various types which I will let you people know in the next mean time

AOL BUYS BEBO FOR $850 MILLION

AOL BUYS BEBO FOR $850 MILLION

AOL announced plans to fork out $850 million for Bebo, a social-networking site with a strong presence in the United Kingdom, but a distant rival in the U.S. to heavyweights such as MySpace and FaceBook.

The acquisition is the single biggest AOL has made in several years, as it attempts to transform itself from an Internet-access subscription business into an advertising-focused one. The deal represents a major bet that online advertising will retain its sparkle and social-networking sites will benefit.

The transaction is rooted in the belief that social networking is becoming a major gateway for how people use media and services on the Web, including email, search and video. "People are using social networks as their prism to the online world," said Bebo President Joanna Shields, a former Google Inc. executive who joined Bebo last year and is expected to remain at the helm.

AOL plans to twin Bebo with its chat services AOL Instant Messenger and ICQ, creating a platform that it says will reach 80 million unique visitors around the world. "Social networking was really invented here at AOL. We let it get away from us," said AOL Chief Executive Randy Falco.

Bebo, founded in 2005 by a married couple, rapidly expanded to include a range of entertainment including TV shows and music. While it is little known in the U.S., it has a higher profile overseas, and AOL hopes to use the site to boost AOL's international presence.

But the biggest issue may be luring advertisers to Bebo. Ad spending on social-networking sites is still tiny and largely experimental for marketers. Expected to reach $1.6 billion in the U.S. this year, up from $920 million in 2007, the market is dominated primarily by MySpace and FaceBook.

Marketing Effectiveness

Marketing Effectiveness - Quality how vendors get market to the destination for optimizing their expenditure to gain effects for the both short and long-term basis

Dimensions of Market Effectiveness:

Corporate – Company that functions within certain limits are shaped by their size, their plan and their power to create organizational change. Within these limits marketers can control the factors that have been mentioned described underneath.

These Organizations are fixed by their size, their program and their ability to make the organizational changes.

Competitive – Each company in a class may operate among a peculiar. In an idealistic world, marketers will have perfect information on how they act as well as how their rivals play. In realness, in many categories have quite good information through many sources.

Customers/Consumers – Releasing and guiding the reward how clients make the purchasing decisions would help the marketers to amend their marketing strategy. Groups of consumers act in similar ways leading to the need to segment them. Based on these segments, they make their choices based on how they value the properties of the product and the brand, in repay for price paid for the product. Consumers build brand value through information. Information may be received through many sources, such as, advertising, word-of-mouth, Viral Marketing and through channel which often qualified with the purchase order,

Exogenous Factors – There are many components remote of our quick control that can affect the effectiveness of the marketing activities. Which include weather, interest rates, government regulations many others? Realizing that these factors make our consumers to plan their programs that take advantage of these factors or palliates the risk of these factors if these takes place in middle of the marketing campaigns

AOL Purchases Online Marketing Network

AOL Purchases Online Marketing Network

AOL said on Tuesday it has purchased an online affiliate marketing network, as part of a strategy to pad its Internet publicizing operations.

AOL has not exposed any of its financial terms.

Buy. at is a meshing in which publishers pay to its member Web Advertisers only whenever a visitor comes to the site and action takes palce in response to an ads, such as making a purchase.

AOL's fifth in 12 months, arrives a day before the Time Warner's first quarter fiscal report, on which capitalists are hoping the newly appointed Chief Executive Jeffrey Bewkes may talk about the plan to reconstitute the media empire.

Yahoo! and the future of the Internet

Yahoo! and the future of the Internet

Microsoft bid for yahoo will get a difficult look in the European, U.S Governors & Lawmakers, Possibly delaying the deal for six months or more. AOL may lose the Potential Partner if Microsoft gets the Yahoo!

Both Microsoft & Google hostile bid for Yahoo! Raises the disturbing questions Which is simple financial transaction? One company may take over the other via continuing the principles of internet, openness & invention

Will Microsoft try to exercise the sort the unfitting & illegal influence over the internet which it did with PC?