Importance Of SEO

Up-to-date Content.

Keep your site very content rich. Have a lot of pages. Update the site even twice a day if you have the time. Content is a golden word in SEO. If your content is Original then it’s a big plus. High ranking websites in Google, Yahoo and MSN have a plethora of content. You can gain much on a poorly updated site.

No Spam and No Duplicates

Updating your site does not mean that you copy paste content from other sites. That will only push your rankings further down. Don't have any duplicate content. At the same time, don’t spam multiple content across the same website.

Clean URLs

Clean Search Engine Friendly URLs have always been known to help.

URL’s like domain.com/articles.php?id=344 are not bad.

But domain.com/articles/name-of-article/344.html is a great option.

Have the Web User in Mind

Build your website having the general layman who spends time on your website in mind. Having a site with good accessibility always has a good future.

No to excessive out bound links

Don’t have too many links on a single page. Instead split your content into sections/categories. Too many outbound links are not good for SE rankings as well as visitors. It may look like a link farm or directory.

Never link to illegal sites

Linking to sites that are not doing lawful stuff may get your site blacklisted. Stay away from such sites even though you might loose some bucks.

No Spy ware / Ad ware

Never make your site a home for spy ware and ad ware. Try to keep your site clean and easy to use.

No cloaking text/keyword stuffing

Never ever try to hide text in a web page to a user, and show it to search engines. Search Engines are smart these days and are not text only anymore. They even give important to the graphical information on the site.

SEO for Mindshare/Branding

SEO for Mindshare/Branding

A less popular but equally powerful application of SEO is its use for branding purposes. Bloggers, social media/community websites, content producers, news outlets, and dozens of other web publishing archetypes have found tremendous value in appearing atop search results and using the resulting exposure to bolster their brand recognition and authority.

The process is fairly simple, much like the goals in traditional advertising of ad repetition to enter the buyer’s consideration set. (Read about the three laws of branding at http://www.palgrave-journals.com/bm/journal/v16/n3/full/2550139a.html  for more information on this topic.) Similarly, online marketers have observed that being at the top of search rankings around a particular subject has a positive impact on traffic, consideration, and perceived authority

Here are some factors to think about when considering SEO for mindshare/branding:

When to employ

          Use it when branding, or communicating a message, is your goal. If you do not have direct Monetization goals for the moment or for the foreseeable future, this is the approach for you.

Keyword targeting
               A keyword focus is less critical here-you’ll likely have a few broad terms that receive the high traffic you want, but the long tail may be far more achievable and the better target. Focus on keywords that are going to bring you visitors who are likely to be interested in and remember your brand.

Page and content creation/optimization
              Make an accessible site, use good link structure, apply best practices, and focus on links for domain authority rather than chasing after specific keywords.

Factoring Time into SEO

Factoring Time into SEO

We all know that it takes time for your rankings in the SERPs to change. Although they do fluctuate frequently, long-term improvements in your SERPs rankings take time to produce.

Some time needs to pass before the Search Engines are confident you deserve increased rankings. Things that can happen during the days, weeks or months before you see some real results include:

• Increase in aggregate traffic – if more unique visitors are landing on your website, then that means there’s a bigger trend of searchers looking for you, therefore your website is more relevant, so the more traffic you have, the more you’re seen as authoritative
• Increase in links pointing to external pages linking to you – this has a snowball effect because you receive more link juice from one link linking to you when other websites are linking to the page that’s linking to you (hope that wasn’t too confusing)
• Increase in the amount of clicks from searchers – search engines have a general idea of the percentage of clicks the #1 position for a keyword should get (i.e. the #1 result should be getting 40% of clicks, while #2 should get 20% – arbitrary numbers), so when there’s an imbalance of clicks (if the #2 result starts getting 40% of clicks while the #1 result receives 20%), the results in the SERPs are re-ordered (the #2 result would be bumped up to #1 to see if it can maintain the 40% of clicks it has been receiving)
• Increase in age of domain – as your domain ages, and you continue to renew your domain for at least a few years until expiration, your website’s authoritativeness increases because it’s an older source of information
• Increase in age of backlinks – as the age of the backlinks pointing to you increase, search engines believe that your website is more authoritative because the links serve as past proof that your website is worth checking out. While search engines love fresh content, they also highly respect older content

Source: Factoring Time into SEO

Google's Latest Browser CHROME

Google has launched its Web Browser called Chrome. We search, chat, email and collaborate in a browser. And in our spare time, we shop, bank, read news and keep in touch with friends -- all using a browser. Because we spend so much time online, we began seriously thinking about what kind of browser could exist if we started from scratch and built on the best elements out there.

We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that's what we set out to build.

1. Google Chrome is Google’s open source browser project.
   As rumored before under the name of “Google Browser”, this will be based
   on the existing rendering engine Webkit. Furthermore, it will include
   Google’s Gears project.


2. The browser will include a JavaScript Virtual Machine called V8
   built from scratch by a team in Denmark, and open-sourced as well so other
   browsers could include it. One aim of V8 was to speed up JavaScript
   performance in the browser, as it’s such an important component on the web
   today. Google also say they’re using a “multi-process design” which they say
   means “a bit more memory up front” but over time also “less memory bloat.”
   When web pages or plug-ins do use a lot of memory, you can spot them in
   Chrome’s task manager, “placing blame where blame belongs.”


3. Google Chrome will use special Tabs.
   Instead of traditional tabs like those seen in Firefox, Chrome puts the tab
   buttons on the upper side of the window, not below the address bar.


4. Web apps can be launched in their own browser window without address
   bar and toolbar.
   Mozilla has a project called Prism that aims to do similar (though doing so
   may train users into accepting non-URL windows as safe or into ignoring the
   URL, which could increase the effectiveness of phishing attacks).

Download the latest Google Browser here

Internet Marketing Advantages

Internet Marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience.

· Immediate response is possible

· Ability to quickly modify your message and experiment with different/multiple messages

· Ability to scale up fairly quickly if you have a formula that is working well

Internet Marketing, in other words known as SEO, is considered the most effective form of marketing, online as well as offline. This is because Internet marketing has performed accurately and ethically on one's Website that allows the site to reach the most online visitors, across the most states and countries, across many search engines, for numerous keyword terms.

Other advantages include: being able to build brand recognition, a site can achieve first page keyword rankings across search engines like Google, MSN, Yahoo and others, eliminating costly PPC programs if a site is optimized naturally/organically in engines, and a site owner can see a fast ROI (return on investment).

Can we call us the internet marketing as the wireless marketing which we are gonna use it in the latest online techniques

In internet marketing there are also various methods in which everyone is specialized I the one way or the other

1) SEO - SEO is more appropriate method to attract the potential customers.

2) PPC - Pay Per Click the advertiser pays the search engines and various advertising firms to get advertized separately if a keywords is related to his/her industry

There are more various types which I will let you people know in the next mean time

On-page SEO Techniques

On-page SEO is anything that you do to your site files themselves in order to rank better in the search engines. This differs from off-page SEO, which is primarily concerned with gaining links to your site from other sites.

No type of SEO is more important than the other. You need both on-page and off-page SEO to rank well, the best on-page SEO isn't going to get you anywhere without good incoming links. And the best incoming links in the world can't help you if your site is crawler poison. However, there is an upper limit you can reach with your on-page optimization where you time will be then better spent on off-page optimizations.

Fundamentals of on-page SEO Techniques.

Title & Meta Tags

The single most influential piece of Marketing on your site is your title tag. Reaching back to the article on choosing a domain (link), by using keywords in your site name you can easily ensure that they will appear in your domain, many of your incoming links, and in your title tag, all of which is extremely important.

Meta Tags have a somewhat controversial past. In the 90's they were the main criteria for search engine rankings, however because they were so easily abused by webmasters they were all but dropped from use. However for years many refused to believe this and the SEO world was divided into two camps, those who believed meta tags were still a major factor, and those who didn't. Now though I think mostly everyone has finally come around to accept that meta tags are one of the least important aspects of optimizing your site.

Creating Search Engine Accessible HTML

The markup on your site should be clean, clear, and as limited as possible. Pull open the source code of a page on your site and check out how it looks, if it is a mess of HTML code you might want to trim that down or switch to a lighter markup specification such as with CSS. Again, here we worry about density and extraneous code could potentially hurt your keyword density.

Spiders Read

Spiders read your source code from top to bottom, and content placed at the top tends to be given more credence than content at the bottom. Additionally some crawlers may stop reading pages after so many kilobytes. So you really need to prioritize your content.

ALT & TITLE Attributes

Two key accessibility features that are part of the HTML specification are ALT attributes for images and TITLE attributes for links. The ALT attribute is meant to provide a description of an image for the blind or those with images turned off in their browser. The TITLE attribute is meant to provide a description of the linked-to page to give the browser more information before they click the link.

Frames, Javascript, Flash, & Forms

FRAMES

HTML frames were once a really good technology for controlling page downloads. When people were connection at 9600 baud it was a pain to have to reload the header, menu, or footer, on every page load. Frames fixed this problem. However, since then bandwidth has increased, and there are better technologies that accomplish the same thing. Server side includes & other server side scripting platforms provide the same maintenance benefits to the webmaster. And things such as external CSS files provide the same bandwidth savings to the browser.

JAVASCRIPT & DHTML

As the capabilities of HTML & CSS have increased the use of Javascript & DHTML have decreased to an extent, and that is a good thing. However you still need to be aware of issues with these technologies.

Search engines do not read javascript, and so yes, you could block content from being crawled by printing it with javascript much like I mentioned with the use of iframes. The problem with javascript though comes when people use it for content they do want crawled.

USAGE OF FLASH

Like javascript, Flash is another technology that search engines cannot crawl. There have been strides made, and there exists a way now for search engines to crawl links placed within Flash files, but not all do and the content, which tends to be mostly graphic based, still does not get crawled.

Your site homepage is the highest weighted part of your site in most cases, and if all that is there is some Flash welcome movie then you have almost no spiderable content, ranking for any keyword will be extremely difficult.

FORMS

Forms are necessary for allowing browsers to interact with web pages, but like with other technologies search engines do not fully support them. Specifically a search engine will never submit a form on your site. So, if the only way to reach your content is through submitting a form, a search engine will not reach that content.

This can be used to your advantage. If you have a link you do not want a search engine to follow, making the navigation form based and then dressing up the form submit "button" to look like a link with CSS is certainly an option.

Headers Tags, Fonts, & Sizes

Heading tags, specifically <H1>, can be used to denote important content on your site, however just like with your title tag you must think in percentages.

Use H1 for the on-page title (such as the article title at the top of this page). Use H2 for secondary content sections, H3 for tertiary ones, and so on down the line just as you would if you were making an outline.

Keywords & Writing Effective Content

The one of the biggest factors in your search engine ranking is going to be your keywords, or what words appear on your pages. Choosing the right keywords is vitally important, While search engines once used to rely on keywords found in your meta tags to rank your page they now have more sophisticated software that analyzes the text on your page and not only checks for keywords or phrases, but also checks that they are in a proper form and not just repeated over and over again.

Keyword volume or density is still important though, and so you must try to include both your main keywords (the ones you most hope to rank well one) prominently, as well as as many minor keyword as you can.

SQUEEZING MINOR KEYWORDS

One easy way to make sure you always get your major and minor keywords on your site is to use a boilerplate sentence or two as a site description. Typically you can find these in the footer of a site along with a copyright statement.

Wrap-Up & Further Reading

On-page optimization is, in a way, less important than off-page optimization. Or, less time consuming in the long run at least. The reason is that your on-page optimization can only be so good, whereas there is no upper limit on the number of quality incoming links you can find. So follow the tips presented in this and my other articles, however if you've done it all and still are not making progress start instead to focus on the off-page factors instead of overtly stressing yourself out over your on-page optimizations.

The one on-page topic I did not heavily cover in this article is menu optimization, internal site linking, and or site architecture. This very important topic is deserving of it's own article and so can be found here: Site Architecture: Optimizing your Internal Links

ON-PAGE OPTIMIZATION CHECKLIST:

• Descriptive literal title tag that includes your keywords.


• Descriptive literal meta description tag that includes your keywords and entices clicks from readers


• Meta keywords tag that includes your main keywords, minor keywords, misspellings, and words you may wish to target but that are not commonly found in your content. Don't stress out too much when making it.


• Clean, coherent, HTML or CSS markup with as little markup coding as possible, externally included files for CSS definitions. Fast loading, accessible, and compatible.


• Source code formatted so your most important menu items are read first.


• Descriptive literal ALT & TITLE attributes for images & anchor tags (links) that include your keywords.


• No use of frames for public content you want search engines to see.


• Conservative use of javascript, do not use it to display important content.


• Conservative use of Flash as an option for viewing your site, never a requirement.


• Normal HTML based navigation alternatives if form based navigation must be used.


• Descriptive literal heading tags (h1, etc) that include your keywords with good density and are used properly to sectionalize content.


• Effectively keyword rich content that is descriptive, literal, and goes into great detail.


• A fully optimized and accessible menu.
  

Comparison of SEO and SMO

Comparison of SEO and SMO

There are a lot of similarities and differences between SEO & SMO. Because of this, and the idea that one cannot take over the role for the other, it is important to know when and why to use each optimization technique.

Similarities are..

• Linkability - If people don't have a good reason to link to you then they probably don't have a good "real" reason to visit your website either. Be careful though, linkability and linkbait are not the same thing. Some of the keys to linkability are: content, design and usability.


• Good Content - This almost does not need an individual category because part of linkability is the good content. But, the point needs to be stressed; you can have good content that does things besides giving people a good reason to link.


• Pull Marketing - Both SEO and SMO are way to attract people to a website without pushing a message on them, but instead showing them what value your website can bring to them.

Differences are...

• Channels - This is obvious but needs to be mentioned, SEO is about search engines, primarily the big 3, Google, Yahoo, and Microsoft (GYM). SMO is about the "new" social media sources that have crept up, including blogs, bookmarking websites, media sharing websites etc...


• Target Audience - Often times, the people checking their new messages on MySpace are looking for something different than they guy shopping for a new TV.


• Goals - With SMO you might be looking to build community while with SEO you might be looking to sell something. Both SEO and SMO can also share the same goals.


• Participation - With SMO you should actively participate in the same activities that your audience does, with SEO there is not as much participation.
  

Link Building Based on Competitive Analysis

Link Building Based on Competitive Analysis

Looking at the links obtained by your top competitors and pursuing methods of your own to get listed on those sites/pages is an excellent way to stay competitive in the link building race. It's also a good way to get natural traffic, as these are the links and sites that send your competitors their traffic, they will also bring visitors to your site. The methodology for investigating a competitor's links is fairly straightforward, although more complex methods can be used by the advanced researcher.

The best source of linkage data is Yahoo! Google purposely does not report accurate link data with their link: command and MSN's rankings of links can often show less valuable and effective links at the top. Yahoo!, however, currently shows the greatest accuracy in numbers of links, and also sorts well, typically placing more valuable links near the top of the results.

At Yahoo!, the following searches can be used to find pages that link to other sites/pages:

1. Link domain: url.com
   this command will show you all the pages that link to any page hosted at the domain url.com.


2. Link:http://www.url.com/page.html
   this command will show only those pages which link directly to the specified page.


3. Link domain: url.com word
   this search will show all pages with the term "word" that link to pages hosted at the URL. You can use this to find topical linking pages that may be providing benefit for specific areas.


4. Linkdomain:url.com -term
   Use the - sign to indicate that pages which include a particular term should be excluded from the search, for example, searching for all links that point to a site that don't contain your company name on the page (i.e. linkdomain:seobook.com -seomoz). Note that searches can contain multiple - signs and terms if you require very specific information (or wish to exclude lots of noisy data).


5. Link domain: url.com -site: url.com
   In addition to the - sign as a term remover, you can remove sites from the results as well. This can be especially valuable if one large site links to the target site on every page, and you wish to see the links that don't include that site. It can also be valuable to remove the site itself, (i.e. link domain: seomoz.org -site:seomoz.org), so as not to see results from internal pages.

Competitive analysis also includes using the top search results themselves as sources for links. If a site or page ranks particularly well for many related searches, a link from that site can send a healthy number of interested surfers to you. Rankings in the SERPs is also an excellent way to determine the value of a link, so if a page ranks highly for the term or phrase you're targeting, a link from that page is sure to provide great assistance in your goal to achieve top placement.

SEO Strategy

SEO Strategy
The process of SEO is not easy to tackle, largely because so many pieces of a site factor into the final results. Promoting a site that writers on the web are unlikely to link to is as deadly as creating a fantastic website no one will see.

SEO is also a long-term process, both in application and results - those who expect quick rankings after completing a few suggestions in this guide will be deeply disappointed.

Search engines can often be frustratingly slow to respond to improvements that will eventually garner significant boosts in traffic.

1. Unique Content - Something that has never before been offered on the web in terms of depth, quality or presentation (i.e. a unique value proposition)


2. Access to an Adoptive Community - Connections or alliances with people/websites in an existing online community that is ready to accept, visit and promote your offering


3. Link-Friendly Formatting - Even the best content may be unlikely to be linked to if it displays ads, particularly those that break up the page content or pop-up when a visitor comes to the site. Use discretion in presenting your material and remember that links are one of the most valuable commodities a site/page can get and they'll last far longer than a pop-up ad's revenue.


4. Establishing Plan - Intelligent systems for monetizing powerful content must exist, or bandwidth, hosting and development costs will eventually overrun your budget.


5. Market Awareness - If your site is targeting highly competitive terms you should make available, an online marketing budget, including funds for link buying, and hire or consult with someone experienced in bringing newer sites to the top of the SERPs.

If you take these steps and have a robust knowledge of the methods described in this guide, you are ready to begin an SEO campaign.

Marketing Effectiveness

Marketing Effectiveness - Quality how vendors get market to the destination for optimizing their expenditure to gain effects for the both short and long-term basis

Dimensions of Market Effectiveness:

Corporate – Company that functions within certain limits are shaped by their size, their plan and their power to create organizational change. Within these limits marketers can control the factors that have been mentioned described underneath.

These Organizations are fixed by their size, their program and their ability to make the organizational changes.

Competitive – Each company in a class may operate among a peculiar. In an idealistic world, marketers will have perfect information on how they act as well as how their rivals play. In realness, in many categories have quite good information through many sources.

Customers/Consumers – Releasing and guiding the reward how clients make the purchasing decisions would help the marketers to amend their marketing strategy. Groups of consumers act in similar ways leading to the need to segment them. Based on these segments, they make their choices based on how they value the properties of the product and the brand, in repay for price paid for the product. Consumers build brand value through information. Information may be received through many sources, such as, advertising, word-of-mouth, Viral Marketing and through channel which often qualified with the purchase order,

Exogenous Factors – There are many components remote of our quick control that can affect the effectiveness of the marketing activities. Which include weather, interest rates, government regulations many others? Realizing that these factors make our consumers to plan their programs that take advantage of these factors or palliates the risk of these factors if these takes place in middle of the marketing campaigns

AOL Purchases Online Marketing Network

AOL Purchases Online Marketing Network

AOL said on Tuesday it has purchased an online affiliate marketing network, as part of a strategy to pad its Internet publicizing operations.

AOL has not exposed any of its financial terms.

Buy. at is a meshing in which publishers pay to its member Web Advertisers only whenever a visitor comes to the site and action takes palce in response to an ads, such as making a purchase.

AOL's fifth in 12 months, arrives a day before the Time Warner's first quarter fiscal report, on which capitalists are hoping the newly appointed Chief Executive Jeffrey Bewkes may talk about the plan to reconstitute the media empire.

Yahoo! and the future of the Internet

Yahoo! and the future of the Internet

Microsoft bid for yahoo will get a difficult look in the European, U.S Governors & Lawmakers, Possibly delaying the deal for six months or more. AOL may lose the Potential Partner if Microsoft gets the Yahoo!

Both Microsoft & Google hostile bid for Yahoo! Raises the disturbing questions Which is simple financial transaction? One company may take over the other via continuing the principles of internet, openness & invention

Will Microsoft try to exercise the sort the unfitting & illegal influence over the internet which it did with PC?

   

SEO Advantages

Advantages of SEO

Few would argue that SEO is potentially the most important search marketing approach for marketers since most searchers click on the natural listings.

Indeed, research shows that some searchers NEVER click on the sponsored listings. Others still don’t realise these links are paid-for.

Generally, the 80:20 rules holds true with 80% of the clicks on natural listings and 20% of the clicks on the paid listings as suggested by the first Stats box earlier in this section.

A key benefit of SEO is that it is relatively cost-effective since there is no payment to the search engines for being placed there. This is particularly important for the ‘search head’, the high volume, low intent phrases shown in Table 1 which can be expensive in paid-search. But it can also be useful for generating visitors on the long tail of search shown in Figure 7. Many companies bid on these phrases through paid-search, so giving opportunities for those who use an SEO strategy for the tail.

Additionally, the cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimization costs and lower ongoing optimization costs. Conversely, paid-search is essentially a variable cost.

So, there are no media costs, but resources are necessary for key phrase analysis and to complete optimization on the website pages.

Together with paid-search it can also offer a highly targeted audience – visitors referred by SEO will only visit your site only if they are looking for specific information on your products or related content.