Showing posts with label Social Media Marketing. Show all posts
Showing posts with label Social Media Marketing. Show all posts

Friday, February 11, 2011

Local Search Tools

Local search got a bit more popular & over the last year there was some pretty cool tools that made their way into the local search space.

Citation Building/Tracking

1.WhiteSpark Local Citation Finder

WhiteSpark Local Citation Finder
This powerful tool queries Google for citation sources (business name, address, and phone number mentions)  across deep Google search results and a list of competitors. You can even store your searches and check off citations as your build them.

2. SeOverflow Local Search Tool Kit

SeOverflow Local Search Tool Kit

The Local Search Tool Kit dives into Places Page data to give you the exact citations that your competitors have, review counts, and a lot of other data for comparison across the top 7 listings. It’s a great way to see the citation list that has definitely been nabbed by Google as a trust source. This is also the bomb diggity for checking out competitors on a key phrase.

3. Customized Google Search

Customized Google Search

While not a tool you would expect, the search results give you a great citation source for tracking your own business data. You can see what citation sources have been indexed in Google (and which ones are the most authoritative) by doing a custom NAP search using Parenthesis and plus signs (p.s. Parenthesis and Plus Signs would make an awesome band name if anyone is looking).

Review Monitoring and Posting

4. MyReviewsPage.com

MyReviewsPage.com

Yup…Monitor the reviews being left about your client/company on the major review engines. While Google can scrap most of them, you can see it before they do. Email updates and an easy user interface + a wordpress plug in. Doesn’t get much better for SMB reputation management thanks to Don Campbell.

5. Getlisted.org

Getlisted.org

David Mihm’s Getlisted.org has been the biggest tool in local search. The company has gone beyond just an application, and has become a conference series for training SMB’s across the US. Getlisted.org’s tool will walk a person through the entire listing process from claiming major profiles on Google, Bing, Yahoo, to monitoring reviews left about the company. This is a great one-stop-shop for a local business looking to get their feet wet in local search. Just make sure you hit up a Local University Event while your at it.

6. ReviewBiz

ReviewBiz

This tool from BrightLocal.com makes navigation to the multiple places for customers to leave reviews a breeze. Simply choose the review sites you want your drop down button to include and set it to display your business page. BrightLocal has a slew of tools coming out over the coming months and I have to say that they are going to be a company to watch in the local search tool space. Great ideas, and great design. A deadly combination.

GEO-Tagging Tools

7. Geo Sitemap and KML Generator

Geo Sitemap and KML Generator

Keyhole Markup Language is the way to speak local to search engines and nothing speaks trusts like KML data. Couple that with a geo-sitemap pointing to the file and you have the ability to point search engines to your exact location and build some major trust/prominence. While coding this yourself would be a nightmare, this tool is a very easy 3 step process.

8. Paneramio

Paneramio

Geo-Tagged images will continue to be a growing user-generated field of local search and right now Google scraps Panoramio pictures for Places profiles. Hmmm…. I wonder why.

Google Places and Maps Tracking Tools

9. MapTracker

MapTracker

Yes. This is my own tool that tracks Map rankings up to 70 positions deep.  You can track generic keywords based on a location or location + generic words. The tool is built for search marketers who want to be able to get quick email reports of ranking movement daily, weekly, or monthly and the dashboard gives a quick overview of your average ranking position and how many keywords are in the top 7 listings. It is free, I am proud, and it is my first attempt into the world of tool building.

10. Authority Labs

AuthorityLabs

Authority Labs is the best quick access, at a glace, SEO Keyword Rank Tracking system I know of. It works perfect for taking a daily look across a mass amount of domains. What A.L. does that many SEO tools need to do is add elements of universal search.

While AuthoirtyLabs doesn’t go to deep into local search rankings, they will display a map symbol on keywords that bring up a 7 pack, and also give you the local pin letter position you are in. While I would like to see this tool expand for more local search information, it is a great start and a great tool that I use a lot.

Credit: SEARCH ENGINE JOURNAL

Thursday, January 27, 2011

Social Media Infographics

Social Media Infographics

The explosion of social networking sites over the past decade has facilitated a transformation in the way we communicate with each other. Here we look at some of these communities with over 1 million users, both active and defunct:

Social Media Infographics

Facebook’s World

Facebook is the most dominant brand in the world of social media. Ever wonder how? Click the image below to view a comprehensive infographic:

Social Media Infographics

Age Distribution on Social Networking Sites

Here’s some interesting statistics regarding the age distribution across many of the popular social networking websites:

Social Media Infographics

A HubSpotter’s Guide to the (Social Media) Galaxy

Learn how marketers should explore new frontiers of social media, the blogoshere and more:

Social Media Infographics

Digg vs. Reddit — The Infographic

There has always been a form of healthy rivalry between Reddit and Digg, and its respective user bases. Click to find out more:

Social Media Infographics

Average Age of a Facebook User? 38

The demographics of most of the social networking sites change quite frequently. Flowtown has compiled the latest statistics about general usage of social networking sites especially Facebook. The statistics show that the average age of a Facebook user is 38 and more interestingly about 61% of the Facebook users are above 38 in age:

Social Media Infographics

How are Mobile Phones Changing Social Media?

Have you ever wondered about the relationship between mobile phones and social media? The mobile web is growing at an exponential rate, and this trend shows no signs of slowing down:

Social Media Infographics

Social Media Demographics: Who’s Using Which Sites?

Have you ever wondered which sites attract the most educated of social media users, or those that pull in the highest income? Below we map the demographics of the world’s most popular social media sites:


Social Media Infographics

How Executives are Using Social Media

The infographics mentioned below show how executives and professionals are using social media to promote their business or goods and services. According to the infographic: LinkedIn, Facebook and Twitter are the most popular social media sites used by the executives:

Social Media Infographics

Facebook vs. Twitter -- A Breakdown of 2010 Social Demographics

Let us take a look at a breakdown of 2010 social demographics between Facebook and Twitter:

Social Media Infographics

Women and Social Media

The following is a graphic that takes a look at what sites women are using, as well as how much and why women are participating in social media:

Social Media Infographics

Facebook vs. Twitter

Facebook was once the “contender” against MySpace. That didn’t last too long, but soon Twitter emerged as a pseudo-social-network-competitor-thingy to Facebook and the competition heated up again:

Social Media Infographics

Social Media: A Cheat Sheet

Are you new to social media? Are you unsure about how to engage your audience via Twitter, Facebook, LinkedIn, and the rest? Here’s a handy infographic that doubles as a roadmap of the social Web:

Social Media Infographics

Facebook: Facts You Probably Didn’t Know

If you ever want to impress anyone with your knowledge of Facebook miscellanea, below is the ultimate cheat sheet in the form of a very large infographic. Enjoy!

Social Media Infographics

The Social Media Effect

This Infographics is intended to show you how different components of social media are integrated with one another:

Social Media Infographics

When Social Media Attacks!

What happens when communities don’t exactly behave the way we intended them to? Fighting and bickering is normal and actually healthy for communities. Click to find out more:

Social Media Infographics

Google’s Social Media Timeline

Google hasn’t had the best track record when it comes to social media attempts. Long story:

Social Media Infographics

Social Media Prisms

The prism shows the landscape of social media in Germany with all the relevant conversation channels:

Social Media Infographics

Social Media Building

So much discussion in the SEO community today centers around social media because of its potential to drive traffic, increase awareness, and build links. Here we explore some ways that a business can leverage specific social sites to achieve departmental goals:

Social Media Infographics

China’s Social Media Map

The major players in the U.S. social media world can be counted on one hand: Facebook, MySpace, Twitter, LinkedIn. Not so in China, where the country’s 300 million online users have a panoply of popular social networks to choose from — and Facebook doesn’t even crack the top 10!

Social Media Infographics

Twitter Perceptions of Google Buzz Over Time

Social media monitoring and analytics company Viralheat put together this graphic that shows the initial positive response to Google Buzz on Twitter, followed by shifts in opinion based on events in the developing privacy story:

Social Media Infographics

The State of B2B Social Media Marketing

For a deeper look at the current state of B2B social media marketing, check out the infographic below:

Social Media Infographics

Are We Too Obsessed With Facebook?

Is Facebook an amazing connective medium? A plague that preys on the easily addicted? A little bit of both, or something else entirely?

Social Media Infographics

The Meteoric Rise of Twitter

Twitter is one of among those brands and companies which have experienced such a fast growth. Click the image below to view the infographic:

Social Media Infographics

Facebook Privacy: 6 Years of Controversy

Here is a short history of the controversies and missteps that have tarnished the social network’s otherwise meteoric success:

Social Media Infographics

The Biggest Brands on Facebook

In this infographic, we explore the timeline of brand-friendly updates to Facebook itself, as well as the brands that dominate in Facebook marketing today:

Social Media Infographics

Kevin Rose’s Digg

With over millions of users, Digg has become one of the most reputable force in the social media world that allows you to share your favorite stories online with your friends, co-workers and relatives:

Social Media Infographics

The Current State of Twitter

There are some interesting hidden truths about Twitter and its users. The following graphic takes a look at Twitter’s path to 10 billion tweets, what we have learned about its users and what they’ve been talking about along the way:

Social Media Infographics

Twitter on Paper

This infographic contains additional interesting facts about Twitter based on some numbers that co-founder Ev Williams announced at the Chirp conference:

Social Media Infographics

What the Tweet?

Every day, thousands of stories are passed around the internet on blogs and via Twitter. Click here to find out more:

Social Media Infographics

How are Companies Leveraging Social Media?

Ever wonder how big businesses are leveraging social media? Here is a graphic illustrating the most interesting of their findings:

Social Media Infographics

The Rise of Facebook Mobile

Facebook is the number one app across most mobile operating systems. Flowtown.com took a look at the rise of Facebook mobile, and compiled a number of the most interesting facts and figures in the above graphic:

Social Media Infographics

44% of Online Sharing Occurs Through Facebook

Impressively, 44% of shares occurred through Facebook in 2010, up 33% from last year. That number does not include shares done via Facebook’s “Like” button, which means the actual, universal percentage of shares through Facebook is likely higher:

Social Media Infographics

Inside the Political Twittersphere

Ever wondered how politicians use Twitter? Who are the most active politicians on Twitter? Who do they follow, and who follows them? Who are the political strategists and media personalities that politicians follow? And within the political Twittersphere, who follows the most people, and who follows them?

Social Media Infographics

Twitter Users Profile Infographic

Satire and the Internet make great friends. And the newest Internet sensation to be targeted is Twitter. While many blogs make fun of twitter you must admit Twitter does have a larger group of followers. Of course, how many are actually paying attention remains to be seen:

Social Media Infographics

History of Social Media -- History of Social Media Bookmarking

Social media has become an integral part of modern society. There are general social networks with user bases larger than the population of most countries:

Social Media Infographics

Social Marketing Compass

A compass is a device for orientating oneself and guiding physical direction. The social marketing compass points a brand in a physical and experimental direction, allowing them to connect with their customers, peers, and influencers, where those users already interact and seek guidance online:

Social Media Infographics

Social Web Involvement

This map demonstrates the social web involvement of the users worldwide. It provides you a clear picture that every month hundreds of millions of web users create and share their content with one another. This map shows the active bloggers, social networkers, video sharers, photo up-loaders and micro-bloggers:

Social Media Infographics

The Biggest Shift

The Biggest Shift tells the significance and extent of social media network. If you are keen to utilize word of mouth advertising, social media is there to assist to place heighten your works at all. With focusing your marketing interest to the top social networking websites, you will see the instant results of your efforts:

Social Media Infographics

How People Share Content On The Web

This infographic will show that how people share pieces of contents on the web and how facebook dominates social media:

Social Media Infographics