Showing posts with label Social Media Strategies. Show all posts
Showing posts with label Social Media Strategies. Show all posts

Thursday, January 27, 2011

Social Media Infographics

Social Media Infographics

The explosion of social networking sites over the past decade has facilitated a transformation in the way we communicate with each other. Here we look at some of these communities with over 1 million users, both active and defunct:

Social Media Infographics

Facebook’s World

Facebook is the most dominant brand in the world of social media. Ever wonder how? Click the image below to view a comprehensive infographic:

Social Media Infographics

Age Distribution on Social Networking Sites

Here’s some interesting statistics regarding the age distribution across many of the popular social networking websites:

Social Media Infographics

A HubSpotter’s Guide to the (Social Media) Galaxy

Learn how marketers should explore new frontiers of social media, the blogoshere and more:

Social Media Infographics

Digg vs. Reddit — The Infographic

There has always been a form of healthy rivalry between Reddit and Digg, and its respective user bases. Click to find out more:

Social Media Infographics

Average Age of a Facebook User? 38

The demographics of most of the social networking sites change quite frequently. Flowtown has compiled the latest statistics about general usage of social networking sites especially Facebook. The statistics show that the average age of a Facebook user is 38 and more interestingly about 61% of the Facebook users are above 38 in age:

Social Media Infographics

How are Mobile Phones Changing Social Media?

Have you ever wondered about the relationship between mobile phones and social media? The mobile web is growing at an exponential rate, and this trend shows no signs of slowing down:

Social Media Infographics

Social Media Demographics: Who’s Using Which Sites?

Have you ever wondered which sites attract the most educated of social media users, or those that pull in the highest income? Below we map the demographics of the world’s most popular social media sites:


Social Media Infographics

How Executives are Using Social Media

The infographics mentioned below show how executives and professionals are using social media to promote their business or goods and services. According to the infographic: LinkedIn, Facebook and Twitter are the most popular social media sites used by the executives:

Social Media Infographics

Facebook vs. Twitter -- A Breakdown of 2010 Social Demographics

Let us take a look at a breakdown of 2010 social demographics between Facebook and Twitter:

Social Media Infographics

Women and Social Media

The following is a graphic that takes a look at what sites women are using, as well as how much and why women are participating in social media:

Social Media Infographics

Facebook vs. Twitter

Facebook was once the “contender” against MySpace. That didn’t last too long, but soon Twitter emerged as a pseudo-social-network-competitor-thingy to Facebook and the competition heated up again:

Social Media Infographics

Social Media: A Cheat Sheet

Are you new to social media? Are you unsure about how to engage your audience via Twitter, Facebook, LinkedIn, and the rest? Here’s a handy infographic that doubles as a roadmap of the social Web:

Social Media Infographics

Facebook: Facts You Probably Didn’t Know

If you ever want to impress anyone with your knowledge of Facebook miscellanea, below is the ultimate cheat sheet in the form of a very large infographic. Enjoy!

Social Media Infographics

The Social Media Effect

This Infographics is intended to show you how different components of social media are integrated with one another:

Social Media Infographics

When Social Media Attacks!

What happens when communities don’t exactly behave the way we intended them to? Fighting and bickering is normal and actually healthy for communities. Click to find out more:

Social Media Infographics

Google’s Social Media Timeline

Google hasn’t had the best track record when it comes to social media attempts. Long story:

Social Media Infographics

Social Media Prisms

The prism shows the landscape of social media in Germany with all the relevant conversation channels:

Social Media Infographics

Social Media Building

So much discussion in the SEO community today centers around social media because of its potential to drive traffic, increase awareness, and build links. Here we explore some ways that a business can leverage specific social sites to achieve departmental goals:

Social Media Infographics

China’s Social Media Map

The major players in the U.S. social media world can be counted on one hand: Facebook, MySpace, Twitter, LinkedIn. Not so in China, where the country’s 300 million online users have a panoply of popular social networks to choose from — and Facebook doesn’t even crack the top 10!

Social Media Infographics

Twitter Perceptions of Google Buzz Over Time

Social media monitoring and analytics company Viralheat put together this graphic that shows the initial positive response to Google Buzz on Twitter, followed by shifts in opinion based on events in the developing privacy story:

Social Media Infographics

The State of B2B Social Media Marketing

For a deeper look at the current state of B2B social media marketing, check out the infographic below:

Social Media Infographics

Are We Too Obsessed With Facebook?

Is Facebook an amazing connective medium? A plague that preys on the easily addicted? A little bit of both, or something else entirely?

Social Media Infographics

The Meteoric Rise of Twitter

Twitter is one of among those brands and companies which have experienced such a fast growth. Click the image below to view the infographic:

Social Media Infographics

Facebook Privacy: 6 Years of Controversy

Here is a short history of the controversies and missteps that have tarnished the social network’s otherwise meteoric success:

Social Media Infographics

The Biggest Brands on Facebook

In this infographic, we explore the timeline of brand-friendly updates to Facebook itself, as well as the brands that dominate in Facebook marketing today:

Social Media Infographics

Kevin Rose’s Digg

With over millions of users, Digg has become one of the most reputable force in the social media world that allows you to share your favorite stories online with your friends, co-workers and relatives:

Social Media Infographics

The Current State of Twitter

There are some interesting hidden truths about Twitter and its users. The following graphic takes a look at Twitter’s path to 10 billion tweets, what we have learned about its users and what they’ve been talking about along the way:

Social Media Infographics

Twitter on Paper

This infographic contains additional interesting facts about Twitter based on some numbers that co-founder Ev Williams announced at the Chirp conference:

Social Media Infographics

What the Tweet?

Every day, thousands of stories are passed around the internet on blogs and via Twitter. Click here to find out more:

Social Media Infographics

How are Companies Leveraging Social Media?

Ever wonder how big businesses are leveraging social media? Here is a graphic illustrating the most interesting of their findings:

Social Media Infographics

The Rise of Facebook Mobile

Facebook is the number one app across most mobile operating systems. Flowtown.com took a look at the rise of Facebook mobile, and compiled a number of the most interesting facts and figures in the above graphic:

Social Media Infographics

44% of Online Sharing Occurs Through Facebook

Impressively, 44% of shares occurred through Facebook in 2010, up 33% from last year. That number does not include shares done via Facebook’s “Like” button, which means the actual, universal percentage of shares through Facebook is likely higher:

Social Media Infographics

Inside the Political Twittersphere

Ever wondered how politicians use Twitter? Who are the most active politicians on Twitter? Who do they follow, and who follows them? Who are the political strategists and media personalities that politicians follow? And within the political Twittersphere, who follows the most people, and who follows them?

Social Media Infographics

Twitter Users Profile Infographic

Satire and the Internet make great friends. And the newest Internet sensation to be targeted is Twitter. While many blogs make fun of twitter you must admit Twitter does have a larger group of followers. Of course, how many are actually paying attention remains to be seen:

Social Media Infographics

History of Social Media -- History of Social Media Bookmarking

Social media has become an integral part of modern society. There are general social networks with user bases larger than the population of most countries:

Social Media Infographics

Social Marketing Compass

A compass is a device for orientating oneself and guiding physical direction. The social marketing compass points a brand in a physical and experimental direction, allowing them to connect with their customers, peers, and influencers, where those users already interact and seek guidance online:

Social Media Infographics

Social Web Involvement

This map demonstrates the social web involvement of the users worldwide. It provides you a clear picture that every month hundreds of millions of web users create and share their content with one another. This map shows the active bloggers, social networkers, video sharers, photo up-loaders and micro-bloggers:

Social Media Infographics

The Biggest Shift

The Biggest Shift tells the significance and extent of social media network. If you are keen to utilize word of mouth advertising, social media is there to assist to place heighten your works at all. With focusing your marketing interest to the top social networking websites, you will see the instant results of your efforts:

Social Media Infographics

How People Share Content On The Web

This infographic will show that how people share pieces of contents on the web and how facebook dominates social media:

Social Media Infographics

Friday, November 12, 2010

Social Media & Reputation Management Tools

Social Media & Reputation Management Tools

Brand and online reputation management has become a growing concern for a lot of companies because of the multiple ways people can interact with each other online. People now are communicating via blogs, forums, discussion boards, wikis, Q&A, and video sites.

Do you know what people are saying about you? Online reputation management consists of tracking your brand and reacting when necessary. Sometimes it's tedious. But brand monitoring can save you from a potential disaster. It can also help you proactively join conversations around your topic area, to get your brand name out there.

With unless number of social content sharing sites out there, it can be hard to manage what people are saying about you and your brand.

Radian6
Overview: Social Media Monitoring and Engagement Tool
Price: starts at $600 per month
Free Trial: No, Webinar Demo Only
Web/Software: Web-based
Demo: Radian6 Overview

Alterian SM2
Overview: Social Media Monitoring and Analysis with SM2
Price: Limited Trail & SM2
Free Trial: Y, Up to 5 Keywords, 1000 results
Web/Software: Software-based
Demo: Trial and Demo

ViralHeat
Overview: Social Media Monitoring & Analytics
Price: $9.99/month – $89.89/month
Free Trial: Y, 7 Day Trial
Web/Software: Web-based
Demo: ViralHeat Video Tour

Jive Software
Overview: Engage Social Web | Social Brand Management
Price: Contact to Inquire
Free Trial:
Web/Software: Web-based
Demo: Jive in action: Video Demos

Spiral 16
Overview: Social Media and Web Monitoring 3D Virtualization
Price: Contact to Inquire
Free Trial: N, Schedule a Demo Only
Web/Software: Web-based
Demo: Schedule a Demo

BuzzDing!
Overview: Online Reputation Management and Social Media Monitoring
Price: $14/month – $199/month
Free Trial: Y, 7 Day Trial
Web/Software: Web-based
Demo: BuzzDing! Tour

Trackur
Overview: Social Media Monitoring Tools & Reputation Management
Price: $18/month – $377/month
Free Trial: Y, 14 Day Trial
Web/Software: Web-based
Demo: Trackur Overview

Mixero
Overview: Professional Twitter client for Windows, Mac, Linux and iPhone
Price: Free
Web/Software: Software-based
Demo: Mixero on Vimeo

Collective Intellect
Overview: Social Media Analytics
Price: Contact to Inquire
Free Trial: N
Web/Software: Web-based
Demo: Contact

Moreover Technologies
Overview: Real Time Market Intelligence
Price: Contact to Inquire
Free Trial: Y, 30 Day
Web/Software: Web-based
Demo: Moreover Technologies Demo

WhosTalkin?
Overview: Social Media Search Tool
Price: Free
Free: Y
Web/Software: Web-based

Lithium
Overview: Social Media Monitoring Tool
Price: Contact to Inquire
Free Trial: Y, 14 Days
Web/Software: Web-based
Demo: Lithium Tour

CONTACT US FOR MORE DETAILS

Saturday, June 26, 2010

Three Primary Goals of Social Media

To build a social media strategy around specific goals instead of simply launching a presence because "everyone else is doing it." Today, I'm going to map out the three primary goals most social media outreach campaigns fall into. If you're still trying to figure out how and why to get involved in social media outreach, consider these three categories and ask yourself how they might apply to your business.


Three Primary Social Media Goals



When we look at online marketing, there are three broad categories into which nearly all social media related goals can fall. They are usually either aimed at:
  1. Building/Strengthening the Brand
  2. Driving Conversions
  3. Increasing/Monitoring the Presence article2_1.jpg
Starting at this broad level and thinking about the goals you have for your business can help you begin to write up a list of realistic ways in which social media might help you reach those goals.


Let's take a closer look at these three areas and how they might apply to your social media efforts.


Goal #1: Build the Brand



When it comes to building and reinforcing your brand, social media is one of the most powerful marketing tools available. It gives you the strongest and broadest opportunity to both find your target audience and to engage in conversation with them.


These days, you have no choice but to differentiate yourself from your competitors unless you have an exclusive product. Otherwise, you're forced into the unwinnable battle of competing for the lowest prices and the fastest shipping.


Think about the things that make your company different from your competitors; your Unique Value Propostion. This is the thing you want to use social media to built awareness of.
article2_2.jpg


If you're a service professional, target a specific niche and build a blogging and Twitter strategy around that. Demonstrate your expertise in working with a certain type of client and then seek out those types of clients to have conversation with. Look for new ways to connect with them and encourage your current clients to socially share your articles with their networks.


Goal #2: Drive Conversions



One of smartest reasons to use social media is for the potential boost it can have to your conversion efforts. Whether you're looking to drive sales, increase leads or simply drive people to action, conversions are an easily trackable goal in the realm of social media. article2_3.jpg


Sit down and write out a list of all the potential actions someone might take while engaging with your company's web site or while interacting online.


Obvious options like buying your products or becoming a lead spring to mind, but don't forget about other valuable actions like subscribing to your newsletter, retweeting a blog post or downloading a white paper.


Read over your list and think about the different ways you might be able to use social media to increase conversions for each item. Often times, this is the best way to start planning your social media efforts.


Goal #3: Increase Presence


Finally, we come to the goal most often associated with social media outreach efforts; increasing the conversation about your brand. After all, social media is all about the conversation. It's about the only space in the world where consumers talk to each other and to companies in an environment that can be tracked, sorted and followed-up with. This makes social media a prime outlet for PR driven companies who want to know what customers are saying about them.


Setting up even a baseline of social media monitoring can go a long way toward helping you follow these conversations. Whether you're article2_4.jpglaunching new product and aiming to get people buzzing about it or trying to reach out to a new target audience to share information about one of your best selling services, it's all trackable.


When it comes to the conversation people might be having about you online, ask yourself a few questions.
  • Who do you want to hear talking?
  • What do you want them to be saying?
  • Who do you want them to say it to?
These are your starting points for setting up key goals within the realm of increasing your presence.


You've Set the Stage, Now Start Building a Plan



Looking at your business with each of the above goals in mind helps you set the stage for your social media efforts. This post isn't aimed at telling you what to do, I'm simply trying to get you to figure out why you want (and need) to do it.


If you're small business looking to take your social media efforts up a notch (or maybe even just get started,) take the time to define at least two goals from the categories above. Once you've identified your desired outcome, you'll be a lot more ready to start mapping out the path to get there.
Understanding the Three Primary Goals of Social Media