Graphics placed in webpage’s are frowned upon because search engine spiders cannot “read” graphics, therefore the thought being – graphics have no SEO value. To an extent that can be true but there are several ways in which a graphic can be represented with good keywords and keyword phrases. In addition, there are several techniques that can be utilized that will somewhat offset the negative effects of having graphics on your website.
1. Make sure to provide alternate text representations for every single graphic on your website including horizontal lines, bullets and background images. You can do this by manipulating the ALT tags. Make sure you use short descriptions for the graphics on your web page. Many people abuse ALT tags and actually “stuff” 10 – 20 keywords and keyword phrases behind graphics. This is not only bad SEO technique, but it may get your website banned when it comes time to submit it to the search engines!
2. You can insert a small 8pt or so keyword rich description just below your main graphics. For example, if you have a picture of an e Book on your website, you can put a small sentence below the picture saying “Internet Marketing Guide – Get Years of Internet Marketing Experience in One E Book!” As you can see you get the keywords; Internet, Marketing x2 and E Book.
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