With the increasingly heavy competition even among niche markets, it is important to do everything that you can to increase your search engine rankings.
While implementing a linking strategy is the top priority of most internet marketers, the fact of the matter is that you need to do everything you can to increase your edge over the competition, and one of those ways is to effectively use on page optimization.
First of all, let's do a little research on the competition and see what they are doing.
If you have a list of keywords that you are targeting to promote your website, grab them and head over to Google. If you don't have a list of keywords or key phrases, you should sit down and do a little research and see what keywords you should target.
Now, select the keywords that you want to target - the more specific and niche oriented the better.
Just make sure that people actually search for those keywords.
If you aren't sure how often those keywords searched for, go to the Overture Search Term Suggestion Tool or Wordtracker to find out just how often, and in the case of Wordtracker, just how competitive your keywords are.
Type in your keyword and see what comes up. Then go to the first two or three sites that are listed under that keyword.
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