Up-to-date Content.
Keep your site very content rich. Have a lot of pages. Update the site even twice a day if you have the time. Content is a golden word in SEO. If your content is Original then it’s a big plus. High ranking websites in Google, Yahoo and MSN have a plethora of content. You can gain much on a poorly updated site.
No Spam and No Duplicates
Updating your site does not mean that you copy paste content from other sites. That will only push your rankings further down. Don't have any duplicate content. At the same time, don’t spam multiple content across the same website.
Clean URLs
Clean Search Engine Friendly URLs have always been known to help.
URL’s like domain.com/articles.php?id=344 are not bad.
But domain.com/articles/name-of-article/344.html is a great option.
Have the Web User in Mind
Build your website having the general layman who spends time on your website in mind. Having a site with good accessibility always has a good future.
No to excessive out bound links
Don’t have too many links on a single page. Instead split your content into sections/categories. Too many outbound links are not good for SE rankings as well as visitors. It may look like a link farm or directory.
Never link to illegal sites
Linking to sites that are not doing lawful stuff may get your site blacklisted. Stay away from such sites even though you might loose some bucks.
No Spy ware / Ad ware
Never make your site a home for spy ware and ad ware. Try to keep your site clean and easy to use.
No cloaking text/keyword stuffing
Never ever try to hide text in a web page to a user, and show it to search engines. Search Engines are smart these days and are not text only anymore. They even give important to the graphical information on the site.
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