Meta Tag Variations

The placement of the keywords is also important. Including many of a web page's most-important keyword phrases in the page's META tag is one common tactic. A META tag is a piece of HTML (Hypertext Markup Language) code that describes the content of a web page. In our example, then, the HTML code for the Arizona real estate company might look, in part, something like this:Arizona real estate, real estate in Arizona, Arizona META>.Realtors

Another common practice is including a good, strategic description of the page in the TITLE tag, which is the piece of HTML code that displays the title of a web page at the top of a web browser's interface. Many websites also incorporate keywords at the beginning and ending of their marketing and sales copy as well as at the beginning and end of individual sentences.

Registering an e-commerce website with a search engine is another important aspect of getting products and services before potential customers. Registering a website is usually free or at least inexpensive. Google, for example, lets you register any web page at http://www.google.com/addurl.html, although they make no guarantees when or if the link will be added to its database. A similar free service is provided by Yahoo! http://docs.yahoo.com/info/suggest. MSN offers a range of submission services for a fee (http://www.submit-it.com).

If you want to ensure you have a high search-engine ranking on a particular search engine, you can pay for a piece of this prime search engine real estate. Google, again, is the leader in this type of search engine advertisement with its text-only “Sponsored Links” displayed alongside the free listings. Other major websites offer similar advertising services.