Search Engine Kingpin

Search engines have long been a part of the World Wide Web, but if you took search engine kingpin Google will make it the most-popular and easiest way to find information on the Web.

It's so easy to find products and services with Google and other top search engines that much recent Internet marketing has focused on ways to get e-commerce sites to appear at or near the top of search results. When a simple keyword search on Google, Yahoo! or MSN can return literally millions of web pages, the difference between being the third listing on the page or the 33^rd can mean the difference in tens of thousands of dollars in sales.

I E. a Google keyword search for “doors” turns up 31.7 million web pages. On the first page of 10 results, five are for door retailers. Imagine the advantage they have over the competition that might be 50^th, 500^th, or 5,000^th on that list.

Theories vary on how to optimize a website's keywords to produce the highest position in search engines. Whole Internet marketing companies have spend countless resources trying to crack the mathematical algorithms Google uses to ensure their clients have top search engine placement. You can pay these companies to gain great search-engine ranking results, or you can do it yourself. There are even SEO software titles claiming to make SEO easy, and entire books have been dedicating to helping businesses achieve top search-engine rankings.

Much of the focus in SEO schemes involved the frequency and placement of keywords. Say, for example, you have a website promoting your Arizona-based real estate company. Ideally, you will want to place high in search-engine rankings every time someone does search-engine keyword search for “Arizona real estate” or “real estate in Arizona” or “Arizona Realtors”, just to mention three possible keyword combinations.