Natural and PPC Paid Search Traffic

Natural & PPC Paid Search traffic is important why?

Pay per click advertising (PPC) is a complete incorporated part of search engines, and some website owners may fail to see the value in either natural traffic or paid search traffic.

If you are only marketing to the natural (Organic) search, then the PPC search environment, you are letting loose out on a huge possible percentage of visitors. Most search marketers agree that a marketing campaign has to be split among the natural search marketing that is Organic Search, PPC (Paid Search Traffic) marketing, or the other source of a mediums advertisements on the Internet. If you have a #1 ranking for a search phrase, you may be letting loose of 50% or more of your possible visitors that click on sponsored listings.

I think it is best to spread out a marketing program. Work on a long term SEO campaign process for a natural ranking, and work on a short term PPC campaign to get sponsored listings. Making success in both the ways of PPC and natural search areas can make a lot of
difference between ecommerce & a very successful website.

In my opinion the #1 sponsored listing on any high traffic PPC listing can get you a large bill and a many worthless (fraud) clicks. If you want to achieve this spot you must advertise on a high cost per click (CPC) / or high volume search phrases, in which you should keep a track your each campaign on a very cautious to ensure that you get a positive return (ROI) from the PPC campaigns you have invested. I have noticed many companies burn through thousands of dollars in a few days without anything to gain from it, by moving for the #1 sponsored listings on a high traffic broad search phrase terms.