Thursday, November 8, 2007

Email Marketing Benefits

Email Marketing democratic with companies as:

  • The reward of a mailing list is clearly the power to circulate information to a wide range of specific, possible customers at a comparatively low cost.
  • Compared to other Mass Media Investments such as direct mail or printed newsletters, it is less valuable.
  • An accurate Return on investment ROI can be tracked ("track to basket") and has turned to be high when done properly. Email marketing is often reported as second only to search marketing as the most efficient online marketing maneuver.
  • It is instant, a mailed advert, an email arrives in a few seconds or minutes.
  • It lets the advertiser "force" the message to its hearing, as reacted to a website that awaits for customers to gent in.
  • It is easy to track. An advertiser can easily track users via web bugs, bounced mails, un-subscribes, read-receipts, click-throughs, etc. These can be used to evaluate open rates, positive or negative responses, correlated revenue with marketing.
  • Admen generate repeat business affordably and automatically
  • Admen can contact substantial numbers of email subscribers who have opted in (accepted) to receive email communications on matters of interest to them
  • Over half of Internet users may check or send their email on a typical day.
  • Particular characters of interaction with messages can activate other events such as updating the profile of the receiver to point to a specific interest of a category.

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